Introduction

How it works

Icareus Suite enables broadcasters to maximise their revenues with Addressable TV formats. Icareus Suite in collaboration with Icareus Playout can be used to trigger and synchronize Display Ads as well and replace the broadcasted commercials with online ads.

Supported Ad formats are:

1. Active Ad (Interactive Display ad synchronised with the linear broadcast ad)
   
2. SwitchIn Ad (Display ad that is shown when user switch to your channel)
   
3. VideoSwap (Replacing a broadcast linear ad with an ad from Internet, ad servers)
   

The base requirement is that Icareus Addressable TV Library is loaded by a HbbTV autostart application on the channel on which the Ads should be shown. IIcareus Launcher Application does include this.

FLOW

The Basic Flow of Addressable TV campaigns is as follows:

1. Launcher application is loaded on terminal and it starts to listen to triggers (stream-events) from the active channel
   
2. Icareus Playout sends the trigger based on e.g. video playout or ad platform (integration is needed)
   
3. Once trigger is received by the Launcher app with Icareus Addressable TV Library Icareus Suite is checked for the validity of the campaign
   
4. Ad is shown and reported
   

System Architecture

Example of ActiveAd flow

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