Display Ad Creative Formats

Display Ad Creative Formats

Introduction

Icareus provides several creative types for display advertising, which are supported on various platforms and video players.
Each creative can have an activation / clickURL that can be used to take user to other content

General notes for in-stream and TV Creatives

TV and in-stream creatives should take into account the special characteristics of TV and screen size.

HbbTV

HbbTV imposes some restrictions on the Display advertising. The table below shows the main considerations.



Screen Size
1280 x 720px
Screen Safe Area
60px
Preferred image type
.png
Transparency
Allowed
Image sequences
not recommended - Loading of the creative may take too long
Fonts
Limited support, and thus recommeded to use images
Font size
minimum 16px


Creative types

The following creative types are supported.
Each creative type supports the following image formats
  1. .png
  2. .jpg
  3. .gif

L-Banner

L-banner is the most popular banner type due to its high impact. When L-banner is used the video is scaled down.
Supported platforms
In-stream, Desktop and responsive Mobile
HbbTV
OTT STB
Supported Display ad formats in HbbTV
SwitchIn
ActiveAd





Leaderboard

Leaderboard is a popular display ad type online, and using it enables advertisers to also easily deploy same campaigns on multiple platforms.
Supported platforms
In-stream, Desktop and responsive Mobile
HbbTV
OTT STB
Supported Display ad formats in HbbTV
SwitchIn
ActiveAd

Medium Rectangle

Medium Rectangle is a popular display ad type online, and using it enables advertisers to also easily deploy same campaigns on multiple platforms.
Supported platforms
In-stream, Desktop and responsive Mobile
HbbTV
OTT STB
Supported Display ad formats in HbbTV
SwitchIn
ActiveAd

Stripe

Stripe is a custom creative that was specifically developed for TV to provide a powerful yet non-intrusive creative format.
Supported platforms
HbbTV
OTT STB
Supported Display ad formats in HbbTV
SwitchIn
ActiveAd


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