SwitchIn Format and Configuration

SwitchIn Format and Configuration

Introduction

SwitchIn is a simple ad format where viewers are shown a Display ad when they enter a TV channel.

In order to successfully display SwitchIns on a device, the following things are required:
  1. HbbTV Launcher / Red-button Application
  2. SwitchIn Campaign
  3. Creative
Please refer to Launcher Application documentation for more information on how to setup an Launcher application.

Adding an SwitchIn Campaign

Campaigns can be added in Icareus Suite by navigating to 'Monetization' > 'Campaigns'


Icareus Suite Parameters needed for Switch In Campaigns

NAME
DESCRIPTION
      EXAMPLE
CAMPAIGN NAME
      Name of the campaign
SwitchIn Test
CAMPAIGN TYPE
      ACTIVE AD / VIDEO SWAP / SWITCH IN
            SWITCH IN
CAMPAIGN START TIME
      Start time for the campaign
            Date
CAMPAIGN END TIME
      Calendar time when the campaign will end unless otherwise ended
            Date
CHANNELS
      The list of channels on which this campaign will be active (=broadcasted). Requires that Icareus Ad Library is loaded with the autostart application on the channel. Channels are defined on Icareus Suite and need to match the broadcasted channels (name, PID, network ID, ...). Each used channel must be selected and the format of Switch-In Ad should be defined, see section below
 
CAMPAIGN DATA SOURCE
      At the moment only "User/Custom Input" is supported
 
MediaId
      NA
            NA
Advert Application
      Icareus Advert Application instance that is used to manage the Display Ads used in this SwitchIn campaign
 
Advert Id 
      Id of the image that is used for this campaign. Selectable images are configured in Advert Application 
            number 
Visible Time in seconds
      How long the Display Ad should be shown to viewers (depend on the time of the linear commercial)
 
Interaction time in seconds
      The time user can press Yellow button to activate the call-to-action. This can be longer than the actual Visible Time in Seconds
            number
Maximum Daily Shows
      The total number of Impressions per day
            number
Maximum Campaign Shows
      The maximum of total Impressions for this campaign
            number
Last Show Time
      Non editable campaign related information 
 
Current Daily Shows
      Non editable campaign related information
            number
Current Shows
      Non editable campaign related information
            number
Reconcile Keys
      Non editable campaign related information
 
Device List Type
      Black or white list to include or exclude certain Devices from this campaign (as an example HbbTV 1.1 devices or badly performing TV)
 
Devices
      Device Types that are included/excluded to this campaign. Devices are defined in Icareus Suite Devices -view

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