ADFORM Campaigns

ADFORM Campaigns

ROLES

It is the user/customer responsibility to set up, manage and configure Adform campaigns on their own respective accounts.

Icareus Suite supports Adform tag URLs and enabling campaigns based on the data from those URLs.

CONFIGURATION

ADFORM

User should set up and configure their campaign on Adform and note the AdTag URL for their creative. Information and help can be asked from Adform support.

Only superbanner and L-Banner type creatives are supported via Adform.

Format of AdTag URL (To be used in Icareus Suite):https://adx.adform.net/adx?t=4&mid=635045&adid=

635045 = Adform Ad ID for the creative

CLICK URL

If the intention is to show another application (e.g. a microsite) on clicking a banner then the URL to that application must be configured as the clickUrl for the creative in Adform account.

ICAREUS SUITE

Under Campaign Management in Icareus Suite, user can create either a SwitchIn or ActiveAd type campaign to be used with Adform.

Only SwitchIn and ActiveAd type campaigns are supported for Adform Platfor

SELECT CORRECT CAMPAIGN TYPE (ACTIVE AD OR SWITCH IN) AND PLATFORM


SELECT CHANNELS ON WHICH THE CAMPAIGN MUST BE ACTIVE

INPUT THE ADTAG URL(WITH FORMAT AS DESCRIBED IN PREVIOUS SECTION) AND OTHER SETTINGS



Please also make sure your campaign has correct start/end times and that it is enabled.

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